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Case Studies

Case Studies

From Being Called Sexting App to $16B Dollar Valuation: Story of Snapchat.

posted by Raj Kumar Reddy December 19, 2015 0 comments

Snapchat, messaging application created by students of Stanford  Evan Spiegel, Bobby Murphy and Reggie Brown on September 2011 is now valued at $16 Billion.

 source: BloombergBusiness

In jam-packed messaging applications market, Snapchat made its way through and emerged as a winner in a very less time.
It sure changed the way we communicate by introducing “snaps” the images or videos that disappear after a certain time limit.

Here is the story of Snapchat:

What Snapchat did differently from other messaging applications?

(Analysis on Eliminate-Reduce-Raise-Create (ERRC) Grid developed by W. Chan Kim and Renée Mauborgne)

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Marketing

4 Lessons Every Startup Can Learn From OnePlus?

posted by Raj Kumar Reddy December 7, 2015 0 comments

OnePlus One sold more than half a million devices in less than a year with just a marketing budget of $300- TechnoBuffalo

 

So, how did one plus disrupt the mobile Industry with the marketing budget that is so small?.

And here the things every startup can learn from OnePlus

Strategy 1: Narrow Market(Geek community)

At the start as the resources for a new company are very little. It’s very important to narrow its focus and attention to one segment of customers and excel
But to choose that market such that they consists of early adopters and the word spreads fast among them. Continue Reading