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From Being Called Sexting App to $16B Dollar Valuation: Story of Snapchat.

posted by Raj Kumar Reddy December 19, 2015 0 comments

Snapchat, messaging application created by students of Stanford  Evan Spiegel, Bobby Murphy and Reggie Brown on September 2011 is now valued at $16 Billion.

source: BloombergBusiness

In jam-packed messaging applications market, Snapchat made its way through and emerged as a winner in a very less time.
It sure changed the way we communicate by introducing “snaps” the images or videos that disappear after a certain time limit.

Here is the story of Snapchat:

What Snapchat did differently from other messaging applications?

(Analysis on Eliminate-Reduce-Raise-Create (ERRC) Grid developed by W. Chan Kim and Renée Mauborgne)

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