In jam-packed messaging applications market, Snapchat made its way through and emerged as a winner in a very less time.
It sure changed the way we communicate by introducing “snaps” the images or videos that disappear after a certain time limit.
Here is the story of Snapchat:
What Snapchat did differently from other messaging applications?
(Analysis on Eliminate-Reduce-Raise-Create (ERRC) Grid developed by W. Chan Kim and Renée Mauborgne)