Sales of the online business in Spain exceeded 12,400 million euros in the first quarter of this year
The e-commerce sector has multiplied its sales in recent years, with the pandemic being a catalyst and key factor in its evolution. Sales of the online business in Spain exceeded 12.4 billion euros in the first quarter of this year, an increase of almost 2% compared to the same period in 2020, according to data from the CNMC. Thanks to this, digital jobs have become increasingly specialized and new profiles have even been created to meet the demands produced by this rapid change. For all those who want to focus their professional profile on the new market needs,
Business analysts
Business analysts are crucial to every business, and in the case of e-commerce, they are no exception. Ecommerce business analysts are in charge of tracking data and providing the right advice on how to increase sales. Additionally, this profile is responsible for financial modeling, forecasting, and reporting and should be familiar with the use of Excel and similar spreadsheet software.
PPC experts
PPC (pay per click) experts are an important component of a good ecommerce marketing strategy. PPC experts need to be knowledgeable about internet pay-per-click marketing campaigns, which often include keyword research, landing page design responsibility, ad performance analysis, and information on the results. His most prominent soft skills are creativity, communication, time management and problem solving.
Customer Service Representative
Customer satisfaction is what makes a business run. If customers have questions, complaints, or problems, they always turn to the customer service representative, so this need cannot be uncovered. Those who are hired as customer service representatives are in constant communication with buyers. It is your responsibility to follow up with customers and ensure that they are satisfied with their order and that they have had a good experience with the company.
Ecommerce web developers
Every online store has a website. The design, aesthetics and functionality of the site play a very important role in the way in which the customer lives their shopping experience. If the website is difficult to navigate, slow, and visually unattractive, customers will likely end up not buying on the web. For that reason, behind every successful ecommerce business there is one web developer out of ten.
Order manager
When selling certain products through e-commerce, e-commerce business owners will need someone who is responsible for receiving orders for the products, as well as processing customer information such as shipping details and handling receipts. . They must process customer information, such as their name, address, and contact number, which includes filling out forms and documents.
Project manager
Ecommerce project managers are in most companies, they are someone who leads a team and its activities, assigns roles, responsibilities and projects, and measures progress. In certain companies, they also interact with customers to make sure everyone is satisfied with the business. Since it is an important role, most companies prefer that their project managers have prior work experience.
Marketing specialist
Marketing professionals or chief marketing officers are crucial to the success of any e-commerce business. Companies assign marketers to develop and manage multichannel marketing strategies. In addition, it is a profile that must be constantly updated on trends to execute the best techniques. It is crucial that you have communication and analytical skills, knowledge in Google Analytics, Marketo, Buffer, Evernote and similar applications and platforms.
Virtual assistant
Company executives and CEOs need help with many tasks, and that's why virtual assistants have come. One of the most important skills you can have for this job is being a great communicator and highly organized person to be successful in this job. Virtual assistants use many tools like Canva, Asana, Slack, and Calendly.
Ecommerce Product Manager
Typically, ecommerce product managers are asked to track product development and optimization, create new pages and features, and fix any technical issues that may arise. One of the most important requirements to work as an Ecommerce Manager is to have knowledge of cloud platforms such as AWS, GCP or Azure.
SEO content writer
SEO content writers are crucial for search engine optimization. Your job as an SEO content writer will be to produce optimized content, be it product descriptions or blog posts you are working for. These features range from creating new content from scratch or updating old content to drive traffic as well as keyword research.
"The growth of the e-commerce sector is unstoppable thanks, in part, to its numerous advantages related to the great scope of business, the elimination of physical barriers and the lower expense in facilities, infrastructures and even personnel", says Oscar Fuente, Director and Founder of IEBS. "All seem to indicate that this trend will continue to rise, since according to various studies more than 80% of users already prefer to make purchases online, so training to specialize in this area is a great opportunity," he adds.